Companies in the Retail and Distribution area are struggling in today’s tough economic environment. They are competing for far fewer customers. They need to make sure that every dollar or euro spent on marketing delivers real, measurable results. But how can a retail company do so when it is plagued by massive data volume, complexity, questionable quality, and many sources? Companies in the retail industry need to be able to access, integrate, and trust their information assets so they can increase operational efficiency, better comply with industry standards and government regulations, and optimize their sales channels to compete more effectively. Relational’s solutions empower companies to meet those challenges.