CiTRON

Unlock impactful customer insights, streamline processes and maximize ROI.

CiTRON

Understanding your customers’ needs is key to a successful business strategy. Our cloud-ready CiTRON Solution offers you a modern, automated way to segment your customer base, allowing you to easily set rules and gain valuable insights. This solution simplifies segmentation and improves decision-making and efficiency, helping you respond quickly and accurately to market demands. Proven record of classification involves creating data families, subfamilies, siblings, and associations up to 25 million in less than 2 hours.

Benefits

Transform your segmentation strategy with CiTRON. Powered by daily updates, it ensures precise customer segmentation. But accuracy is just the start. Our champion-challenger approach reduces decision-making errors, while streamlined workflows boost productivity. Resources are saved with direct simulation features and compliance is improved with self-documenting policies.

Improved targeting

Businesses can develop more targeted marketing campaigns through refined data segmentation, leading to enhanced engagement and conversion rates.

Personalization

Data segmentation enables personalized communication and tailored offerings that align with the diverse preferences and needs of various customer segments.

Enhanced decision making

Analyzing segmented data provides valuable insights into customer behavior, informing better decisions in product development, pricing strategies, and resource allocation.

Resource optimization

Companies can effectively allocate marketing budgets and efforts by focusing on specific customer segments, reducing waste, and maximizing return on investment (ROI).

Uncovering hidden patterns

CiTRON facilitates the discovery of underlying patterns and trends within large datasets, fostering a deeper understanding of market dynamics and customer behavior.

Demographic segmentation

This involves dividing data based on demographic factors such as age, gender, income, education, and occupation. For example, a retail company segments its customers by age group to tailor marketing messages for different age demographics.

Geographic segmentation

This process segments data based on geographic location, such as country, region, city, or neighborhood. For example, a business might target customers in colder regions with promotions for winter apparel.

Behavioral segmentation

This groups data based on customer behaviors, including purchase history, website interactions, and product usage. For instance, an e-commerce site segments customers based on their purchase frequency to offer loyalty rewards to frequent buyers.

Psychographic segmentation

This involves dividing data based on lifestyle, values, interests, and personality traits. For example, a fitness brand segments its audience based on their interest in different workouts, such as yoga or weightlifting.

Firmographic segmentation

This process segments data based on company attributes, such as industry, company size, and revenue. For example, a B2B software company targets small busesses in the tech industry with specific product offerings.

No-code customization

Tailor segmentation rules effortlessly without the need for coding or extensive IT support. This intuitive approach empowers non-technical staff to optimize the system efficiently.

Scalability

CiTRON efficiently handles segmentation for thousands or millions of customers, adapting to your business growth without compromising performance.

Together with Relational S.A., we have executed various projects across our telecom operators in Europe and Africa. Relational S.A. is a key partner in a larger cross-operation project to build a uniform, automatized, best-in-class environment to handle requests from Network, IT, CRM and Sales departments

NJJ GROUP

A telecommunications tower with multiple satellite dishes and antennas attached to its red and white metal framework, set against a bright blue sky.

Information Technology and Business Intelligence gives a helping hand, not only to us, but also to the other companies that are related to the airport.

ATHENS INTERNATIONAL AIRPORT

A digital representation of the Earth, focusing on the African and European continents, with a dark background filled with scattered light particles. The image has a greenish hue and appears to be composed of numerous small dots or pixels, giving it a futuristic and technological appearance.

Relational S.A. has proven to be a key partner in supporting Pepper’s vision to develop our established franchise across Europe; their customer centric attitude and implementation agility provides Pepper with a strong competitive advantage

PEPPER EUROPEAN SERVICING

Modern tech workspace with laptops displaying code, multiple monitors, and green lines of code projected on a wall, creating a high-tech, developer-centric environment.

Our goal is to improve the servicing of customers inside and outside our operations. Relational S.A. contributes significantly in this direction by having a vast experience in this field, with excellent technical resources and a very attractive solution offering.

NJJ GROUP

Satellite dishes with blue sky and white clouds in the background.

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